Getting the Most from Your Council Website
Council website functions:
- Public Education:
The primary purpose of your website should be to
help the Council further the Navy League and
individual Council missions. In other words, it
should supplement educating the public about the sea
services. To do this is must be oriented to the public and
be closely tied to the programs of the Navy League.
- Support of NLUS Programs:
The "look and feel" of the site emulates the NLUS
Headquarters site. In addition, we have included a
section entitled "Our Sea Services" which is
intended as a section devoted to information about national
and local programs promoting the NLUS mission.
- Effective/efficient Council Operations:
Council operations require the dedicated efforts
of many volunteers and a significant involvement of
the membership. Similar to a company Intranet,
your website can support your continuing activities
such as membership and retention, programs,
newsletter distribution, and intra-Board and membership
communications. In other words, an effective website should
support doing more in less time and expense. It also can
be a means of increasing membership participation
in Council activities.
Managing your website:
- Commitment of the Council leadership:
The Council President should take the lead and
insist that website capabilities are used to
augment Council activities. For example,
electronic distribution of newsletters and
meeting notices can both reduce Council expenses
and increase membership awareness of Council
programs. In addition, taking online payments for dues,
event registrations and fund raising for worthy causes can
increase results. Because of
this, your Council website contact must report to
the Board and its key officers.
- Conducting website operations - Your Webmaster:
You will need to designate a "webmaster" -- the
single person who acts as the interface between
the leadership and having the website
present/support Council activities (e.g., get the
latest meeting notice posted, sending and
archiving your newsletters, collecting
payments/contributions, etc.). Ideally this will be a
member of the Board or someone very familiar with the
Council and its activities. You next will have to adopt an
approach to Conducting website operations.
- Your Hosting:
Your website must reside on a server (computer)
which is connected to the Internet (and Internet
Service Provider - ISP). You need to have
reliable, secure and responsive support.
- Conducting website operations - Your Applications Support: You
need to have a web site to support the display
of your Council information and other
communication/ distribution functions. Such webs are a
combination of electronic pages and computer programs (a web
design function) that ultimately should be managed by a
computer professional - an Application Service
- Conducting website operations - Putting It All Together: Once
you have a connection to Internet, and a website
with your Council-specific information included,
you need to keep your site alive with current
and new information. Normally this is the
function of the Webmaster. However, posting
information to the site and keeping it current requires a bit of
technical knowledge. Fortunately, today's
technology supports website updating, greatly reducing the
amount of technical know how required. Anyone who
can use a word processor can easily update the website.
Navy League is aware that each Council may have
differing support requirements and accordingly has
identified a number of providers who have the requisite
range technology skills, resources and knowledge of Navy
League Council operations to support your
- Best Managers on the Net
has been identified as one of those providers.
We have incorporated capabilities in our web
site design and support package that can meet
most Councils needs. We pioneered in the field
of web-based site management -- and each of the
features we offer are low cost, reliable and
proven. What follows is a short discussion of each.
- Email Support. Your
hosting service includes unlimited web based email accounts. For
the basic site we provide emails for the President, Secretary
- Newsletter distribution.
Many Councils are developing their
newsletters using word processor or publisher
software. These can be posted at the site. The newsletter can
be converted to the Adobe pdf file format
(universal -- and there is a free reader) and
emailed to members.. An emerging trend is to distribute
newsletters as an email (which can be formatted similar to a web
page using html -- web computer code language -- to produce a
very attractive product). The very latest approach is to
develop the newsletter as a web page and send out an email with
a link to the newsletter page.
- Website Update.
Our Navy League Council template has been designed to
support direct Council site updates using our built-in web site
- Our Mission is Your Support.
Our function is to make your website further
the Navy League mission. We will do whatever
is necessary to make your web site help you
and your Council produce results.
Managing Website Content:
- Managing Your Content. To retain maximum formatting capability, each data entry block supports full html submissions.
- Click here for tutorials.
fields are not yet in use. Your webmaster can add such fields to new
pages added to the site. The database map should be updated with
each new addition.